Consulting
Companies are like people - they want to get noticed.
More accurately, they need to. In crowded markets, attention is survival. The real question isn’t whether you should stand out, it’s how.
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In 2016, I began mentoring founders at Stanford University. A few years later, I joined the mentor pool at Stanford’s StartX accelerator while completing a 100-hour certification in personal and executive coaching through CTI. That’s when a pattern became impossible to ignore:​
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The questions founders asked about their companies were the same questions people ask about themselves:
Who am I really?
What makes me different?
Why should anyone care?
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Companies and people want the same thing - to be seen, understood, and remembered.
And here’s what most people miss:
the answers are already there.
My role isn’t to invent them.
It’s to help you see through the fog, to uncover the story, instinct, and identity that already exist, and translate them into something clear, confident, and compelling.
That’s where my work begins.
01
Identify what you actually stand for.
Your values, your ambition, and the kind of company you’re trying to become — not the version that sounds good in a pitch deck, but the one you’d defend under pressure.
02
Take an honest look at where you are right now.
This part can sting. It’s uncomfortable. It’s also where most breakthroughs happen.
03
Build a strategy that connects the two.
Not theory. Not fluff. A clear, creative path from reality to intention.
04
Execute and stay accountable.
Ideas don’t win. Implementation does.
That's it!
That’s it.
It’s simple enough that, in theory, you might not even need me.
In practice?
Most people do.
If this feels like the moment to get unstuck,
Packages
Most companies I work with need general creative consulting - which is great. I love that! But sometimes a company just knows what they need, but don't know how to get there. This is where the targeted package comes in. Currently I am only offering one package.
Intro to Licensing Package - This package is a 6 week journey to introduce your company to intellectual property licensing. Think SNOOPY would look great on your product? In this course we will discuss the in's and out's of how to prepare your company for licensing, what to expect, and the realities behind if you are ready. At the end of the 6 weeks, my goal is for your company to be talking to and negotiating with a license you would like to work with. The licensing world is tricky, let's make it a little easier.